Rolex Lady-Datejust ‘Steel & Yellow Gold – Custom Dial’ – Reference 69173 (1989)

Heritage Narrative

The Rolex Lady-Datejust embodies timeless refinement and precision in a form designed specifically for elegance and everyday wear. Introduced in 1957, it brought the technical mastery of the Datejust line to a smaller, more graceful case size — instantly becoming a hallmark of sophistication for discerning collectors and style icons alike.

This reference 69173, produced in 1989, presents the quintessential Rolesor configuration — a harmonious blend of stainless steel and 18k yellow gold. Its classic proportions and two-tone construction capture the enduring appeal of late 20th-century Rolex design. The watch features a custom dial, offering a unique and individual aesthetic while maintaining the timeless Day-Date character.

Driven by the Rolex Calibre 2135, one of the most reliable and accurate movements of its era, this Lady-Datejust combines technical excellence with elegant simplicity. Supplied as a full set with its original box and documentation, it remains a refined example of one of Rolex’s most iconic creations.

Technical Specifications

Reference:
69173

Year:
1989

Movement:
Rolex Calibre 2135, automatic, chronometer-certified, date display at 3 o’clock, 42-hour power reserve

Case:
26 mm stainless steel and 18k yellow gold Oyster case, screw-down crown, polished and brushed finish

Bezel:
Fixed fluted bezel in 18k yellow gold

Crystal:
Scratch-resistant sapphire crystal with Cyclops date magnifier

Dial / Hands:
Custom dial (non-standard Rolex variant) with applied gold hour markers and baton hands

Bracelet / Clasp:
Stainless steel and 18k yellow gold Jubilee bracelet with folding clasp

Water resistance:
50 m / 165 ft (factory rating)

Condition & Inclusions

Overall grade:
Pre-owned — excellent condition with minimal wear

Service status:
Running within Rolex chronometer standards

Set:
Full set — Rolex presentation box, warranty papers, and booklets

Shipping & Logistics

Stored off-site and shipped fully insured within 1–3 business days. Worldwide shipping available; buyer responsible for any import duties or taxes.

Shipping & Returns

Complimentary insured worldwide shipping and a 14-day return window (watch must be returned in the same condition supplied).

Every timepiece is authenticated, time-graphed, and prepared for secure transit. All shipments include full inspection before dispatch, professional packaging, and tracking updates throughout delivery. Returns are accepted within the 14-day period for store credit or refund, subject to condition verification upon receipt.