Rolex Lady Date ‘White Dial – Stainless Steel’ – Reference 69240 (1989)

Heritage Narrative

The Rolex Lady Date reference 69240 embodies timeless elegance in its most refined form. Produced during the late 1980s, this model reflects a transitional era in Rolex craftsmanship — one that merged traditional aesthetics with the brand’s emerging technical innovations, such as sapphire crystal and improved automatic calibres.

This 1989 example features a 26 mm stainless steel Oyster case, a hallmark of understated sophistication and durability. The white dial, accented by applied silver baton hour markers and slim hands, enhances readability while maintaining the clean geometry that defines the Lady Date line.

Powered by the Rolex Calibre 2135, an automatic movement renowned for its precision and reliability, the 69240 remains one of the most respected ladies’ timepieces in Rolex’s collection. Its balanced proportions and discreet charm make it ideal for both daily wear and formal occasions.

Technical Specifications

Reference:
69240

Year:
1989

Movement:
Rolex Calibre 2135, automatic, chronometer-certified, date function, approx. 42-hour power reserve

Case:
26 mm stainless steel Oyster case, screw-down crown and caseback

Bezel:
Smooth polished stainless steel bezel

Crystal:
Scratch-resistant sapphire crystal with Cyclops date magnifier

Dial / Hands:
White dial with applied silver baton hour markers and matching hands

Bracelet / Clasp:
Stainless steel Oyster bracelet with folding clasp

Water resistance:
50 m / 165 ft (factory rating)

Condition & Inclusions

Overall grade:
Pre-owned — excellent condition with minor signs of wear

Service status:
Running within Rolex chronometer standards

Set:
Watch only — no box or papers

Shipping & Logistics

Stored off-site and shipped fully insured within 1–3 business days. Worldwide shipping available; buyer responsible for any import duties or taxes.

Shipping & Returns

Complimentary insured worldwide shipping and a 14-day return window (watch must be returned in the same condition supplied).

Every timepiece is authenticated, time-graphed, and prepared for secure transit. All shipments include full inspection before dispatch, professional packaging, and tracking updates throughout delivery. Returns are accepted within the 14-day period for store credit or refund, subject to condition verification upon receipt.