Rolex Day-Date 36 ‘Bark Finish’ – President Bracelet – Reference 18078

Heritage Narrative

Introduced in 1956, the Rolex Day-Date was the first wristwatch to display both the day of the week spelled out in full and the date, instantly changing at midnight. Reserved exclusively for precious metals, the Day-Date quickly became a symbol of achievement and authority, earning its legendary nickname: “The President.”

The reference 18078 represents one of the most distinctive executions within the Day-Date lineage. Produced during the late 1970s and 1980s, it features Rolex’s iconic Bark finish, applied by hand to both the bezel and the center links of the President bracelet. This textured finish, inspired by the natural surface of tree bark, adds depth and character while remaining unmistakably Rolex.

This example is crafted entirely in solid 18k yellow gold and fitted with an original champagne dial, preserving the classic Day-Date aesthetic. The 36 mm Oyster case houses Rolex’s automatic movement with quickset date functionality, protected by a sapphire crystal. Elegant yet unconventional, the Bark-finish Day-Date stands apart as a bold expression of vintage Rolex design.

Technical Specifications

Reference:
18078

Movement:
Rolex automatic self-winding movement, chronometer-certified, day and quickset date functions

Case:
36 mm solid 18k yellow gold Oyster case, screw-down crown

Bezel:
18k yellow gold Bark-finish bezel

Crystal:
Scratch-resistant sapphire crystal

Dial / Hands:
Original champagne dial with gold hour markers and matching gold hands

Bracelet / Clasp:
18k yellow gold President bracelet with Bark-finish center links and concealed Crown clasp

Water resistance:
100 m / 330 ft (factory rating)

Condition & Inclusions

Overall grade:
Pre-owned — excellent condition

Service status:
Movement tested and performing within Rolex specifications

Set:
Original Rolex box and booklets included

Shipping & Logistics

Stored off-site and shipped fully insured within 1–3 business days.
Worldwide shipping available; buyer responsible for any import duties or taxes.

Shipping & Returns

Complimentary insured worldwide shipping and a 14-day return window (watch must be returned in the same condition supplied). Each timepiece is authenticated, inspected, and professionally prepared prior to dispatch. All shipments include secure packaging, tracking, and full insurance coverage.