Rolex Datejust 26 ‘Purple Dial’ - Reference 69173 (1993)

Heritage Narrative

Introduced in 1945, the Rolex Datejust became a defining symbol of timeless design and technical innovation — the first automatic chronometer wristwatch to feature an instant date change at midnight. The reference 69173, introduced in the 1980s, brought this classic into a more compact and refined 26 mm format, combining elegance with everyday versatility.

This S-serial 1993 example features a stainless steel and 18k yellow gold case, paired with a fluted bezel and Jubilee bracelet, creating one of the most iconic configurations in Rolex history. Its striking purple dial, complemented by gold index hour markers, gives the watch a contemporary personality while retaining vintage warmth. Powered by the reliable Calibre 2135, this Datejust offers exceptional precision and the convenience of a quickset date. Offered in excellent condition and complete with box and booklet, it captures the enduring sophistication of Rolex’s golden-era ladies’ Datejust design.

Technical Specifications

Reference:
69173

Year:
1993 (S-serial)

Movement:
Rolex Calibre 2135, automatic, chronometer-certified, quickset date, ~42 h power reserve

Case:
26 mm stainless steel Oyster case with 18k yellow gold fluted bezel, screw-down crown

Bezel:
18k yellow gold, fluted

Crystal:
Sapphire, scratch-resistant, Cyclops lens over date

Dial / Hands:
Purple dial with applied gold index hour markers, gold baton hands, date at 3 o’clock

Bracelet / Clasp:
Two-tone Jubilee bracelet in stainless steel and 18k yellow gold (6.5 in length) with folding clasp

Water resistance:
100 m / 330 ft (factory rating)

Condition & Inclusions

Overall grade:
Excellent — case sharp, dial vibrant, bracelet tight

Service status:
Inspected; running within Rolex chronometer standards

Set:
Includes Rolex presentation box and booklet

Shipping & Logistics

Stored off-site and shipped fully insured within 1–3 business days
Worldwide shipping available; buyer responsible for any import duties or taxes

Shipping & Returns

Complimentary insured worldwide shipping and a 14-day return window (watch must be returned in the same condition supplied). Every piece is authenticated, time-graphed, and prepared for secure transit.